Tuesday, July 29, 2008

NFL to Stream Football

SportsBusiness Journal reported on July 28 that the NFL will stream football action to the web.

The NFL will stream 17 regular-season games live this season, marking the first time regular-season action will be broadly streamed in real time in the United States.
Starting with the NFL Kickoff game on Thursday, Sept. 4, between the Washington Redskins and New York Giants, the league plans to stream NBC’s prime-time schedule on NFL.com and NBCSports.com...

The online video will consist of NBC’s broadcast feed, with the call by Al Michaels and John Madden. The league has not decided how to treat the ads, but the most likely scenario will strip NBC’s ads out of the broadcast, with the NFL and NBC selling new online ads and sharing the revenue.

The move is significant for the NFL, as it continues to ramp up its digital offerings and open its content on more platforms...

Now it will be interesting to see if America’s most valuable television sports property, already bringing in more than $3 billion a year from its television partners, can find value on the Web without harming its lucrative TV contracts.

1 comment:

  1. There are already possiblities to enjoy NFL video streams online.
    For example on Zaptiger