68% view rich media valuable when coupled with registration / reporting

In the most recent QuickCast from Interactive Media Strategies, Steve Vonder Haar discusses the role of registration tracking in influencing the perceived value of online multimedia marketing.

In general, most respondents have a positive view of online multimedia marketing, but primarily think highly of the technology when it is implemented in combination with the tracking of user registration information. The ability to track viewing usage is a unique advantage of the online environment. This presentation segments survey response to illustrate the industry sectors that are likely to be most receptive to the idea of registration-driven online multimedia marketing events’

Here is the link to his webcast: http://ims.mediasite.com/ims/Viewer/?peid=9cd9a61f-4d74-483a-93ea-2ac77bea6b2f