Friday, September 21, 2007

Total Ad Spending Down 0.5%; Internet Ad Spending Up 23.6%

Mark Hefflinger reports in digitalmediawire that:

"U.S. advertising spending across all sectors was down 0.5% in the first half of 2007, compared with the same period a year ago, while Internet spending showed the strongest performance with a 23.6% increase..."

Network television ad spending was down 3.8%, network radio fell 8.5%, national newspaper ad spending was down 5.9%, while local newspaper ad spending was down 8%.

The ad dollars follow the eyeballs.

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