Friday, August 24, 2007

Web 2.0 Myth Busting, Part 3

Jose Castillo's article "Giants Web 2.0 Lies" appears in the June/July edition of Streaming Media magazine.

In two prior posts I commented on 5 of the 7 myths cited by Castillo. Now I will take a stab at myths 6 and 7.

Myth # 6 We can't share our videos online; someone might pirate them!

Castillo talks about a company putting up video and then failing to do something as simple as allowing people to share the video. He attributed that to the company wanting to "hold on too tight to their asset."

Television executives balked when their content, like The SNL short videos or footage from programs like The Daily Show, when their content started appearing on YouTube. My first impression is the exposure can only help, but I must admit that I am no expert in intellectual property.

However, the type of information that would be included in any form of business marketing is not a secret. And while the television people may have very valid reasons to control the distribution of their content, a marketing organization does not.

Every business has a story to tell: their raison d'etre. The internet is simply another channel to tell that story. And if you can tell your story in such a clever way that your video becomes the next viral phenomenon, then so much the better.

Myth # 7 Online video is for web-savvy people and companies!

People who ten years ago had 12:00 AM blinking on their VCRs (if you understand the reference, you are in the same age group) now can video blog with a plug and play web cam. There are too many service providers and too many off-the-shelf solutions out there to simply write off the web as something only for geeks. Any organization with a marketing effort can easily and economically utilize the web.

No comments:

Post a Comment