JumpTV, an online video service that specializes in online broadcasting of international ethnic television content from countries like Australia, Egypt and Hong Kong, purchased a US college broadband network.
JumpTV's model is subscription based; expatriates access programming from their home countries. Now they are appealing to sports fans.
There is a definable audience, too narrow for traditional broadcast media, and a relevant message. This is the recipe for successful internet broadcasting.
Every corporation out there has a message to deliver and very specific target audiences of potential consumers. I believe it is inevitable that webcasting will become an integral part of any corporate communications strategy.
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