Tuesday, July 17, 2007

Magnet Content to Specific Audiences

JumpTV, an online video service that specializes in online broadcasting of international ethnic television content from countries like Australia, Egypt and Hong Kong, purchased a US college broadband network.

JumpTV's model is subscription based; expatriates access programming from their home countries. Now they are appealing to sports fans.

There is a definable audience, too narrow for traditional broadcast media, and a relevant message. This is the recipe for successful internet broadcasting.

Every corporation out there has a message to deliver and very specific target audiences of potential consumers. I believe it is inevitable that webcasting will become an integral part of any corporate communications strategy.

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