Thursday, July 26, 2007

Behavioral Targeting

AOL announced its purchase of Tacoda, an online behavioral targeting advertising network.

According to the press release, Tacoda "employs advanced technology that enables advertisers to serve highly relevant ads based on consumers' online behaviors."

In other words, they track the sites you visit, build a profile, and push advertisements that should be attractive to the profile.

Very Orwellian.

There is no more profound behavior than self-selection when it comes to understanding a potential consumer's preferences. A webinar with a compelling message that is tailored to a desired audience will deliver the most accurate and definitive behavioral targeting data possible: they will register and watch.

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