Tuesday, March 3, 2009

Quality Over Quantity

Concepts like "mind share" and "ambient awareness" can make intuitive sense, but can be hard to measure.

But think of it this way: which is more valuable: 100,000 impressions or 1,000 loyal Twitter followers?

Would you rather have 100,000 impressions or the names and contact information of 1,000 people who attended a webcast about your topic?

Lead generation on the internet is about quality over quantity.


  1. While it is easy to get lost in all of the data, I'd still argue that quantity is preferable to quality. Take Twitter as an example. Someone may have 1,000 friends and they may come up with some great Tweets, but the minute a natural disaster hits, they won't be in a position to report it unless they actually happen to be there.

    Because Twitter is so good at getting quantity, all it takes is a couple of efficient searches and you can find on the ground coverage. The same is true in the blog world. There may be a gazillion posts about Apple, but if someone makes a post on a more obscure topic, they'll usually be at least 100 people who are really interested in reading that post.

    It doesn't help much if you are trying to build a massive readership base, but if you're one of those 100 people you'll value that post 1000% more then breaking news on one of the more mainstream sites. I don't mean to suggest that writers forget about quality, just that quantity can have its upsides too.

  2. Davis,

    Thanks for the feedback. You are absolutely right that while quality may be preferable, quantity is always a good thing to have.

    It is nice to have a broad selection.