March Madness in High Def

Ryan Lawler notes in his Contentinople blog that CBS's high definition stream of the NCAA men's basketball tournament has been a great success.

CBS Sports reported that traffic to its NCAA March Madness on Demand site on the first day of the tourney increased 56 percent year-over-year, to 2.7 million unique users yesterday from 1.75 million uniques a year ago.

If there is a conclusion to be drawn, I do not think it is that internet video can or should compete with television. In this case, I believe the draw is a combination of the fact that watching television on Thursday afternoon is not an option for people with a day job, and that there are many games going on simultaneously and CBS television does not always cut to the game that the individual user wants to see.

I think the focus should be on the success of delivering a high quality video experience to a large audience, many of whom were at work. This is just another step in the direction of enterprise video becoming an essential element of the workplace experience.