Friday, February 8, 2008

Is There Anybody Out There?

Onlinevideowatch recently blogged about the demise of video sharing site The blog concludes:

As I’ve written extensively, maybe there’s just content that isn’t
monetizable. Fun to watch. Lousy business.

That may indeed be true. But I believe there is another factor at play that is more important: regardless of the content, if you stream video without tracking who watches you forfeit a great deal of the value.

This is the value that a webcasting company offers that a simple CDN cannot: the ability to track who watched.

What is an advertiser more likely to pay for? An impression or a qualified lead?

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