"You Can't Fight in Here. This Is The War Room!"

Wired News reports that new mapping of the Arctic may bolster U.S. claims in the region to rich reserves of oil and natural gas.

A U.S. study suggests as much as 25 percent of the world's undiscovered oil
and gas could be hidden beneath the Arctic seabed. Growing evidence that global
warming is shrinking polar ice - opening up resource development and new
shipping lanes - has added to the urgency of the claims.

Is There Anybody Out There?

Onlinevideowatch recently blogged about the demise of video sharing site revver.com. The blog concludes:

As I’ve written extensively, maybe there’s just content that isn’t
monetizable. Fun to watch. Lousy business.

That may indeed be true. But I believe there is another factor at play that is more important: regardless of the content, if you stream video without tracking who watches you forfeit a great deal of the value.

This is the value that a webcasting company offers that a simple CDN cannot: the ability to track who watched.

What is an advertiser more likely to pay for? An impression or a qualified lead?

The Battle is Far From Won

Microsoft's bid for Yahoo is facinating on many levels, but I read something on the lost remote blog that almost made my head explode.

At the end of the post, the author gave two valuable links

Microsoft’s press release on the unsolicited bid

Microsoft’s Powerpoint presentation used on the conference call

Microsoft announced this via teleconference with a downloadable power point presentation.

Why not a webcast with a synchronized power point presentation?