Thursday, May 1, 2008

Content Creators Need to Know Who Watched

Contentinople discussed highlights of its ContentinopleLive conference, complete with video clips. One of the topics was downloadable video.

Adobe Systems has a media player for downloadable content that can attach ads to downloaded content, deliver the ad content regardless of whether the viewer is connected to the internet, and generate metrics regarding who watched the ad and the primary content.

This is a breakthrough for online video syndication.

An advantage of streaming is that relevant audience metrics are easily generated to calculate ROI.

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