Informa Telecoms & Media projects that by 2013, US online TV and video services will generate revenues of $7.9 billion, as reported in eMarketer.
Revenues from US online TV and video services crossed the $1 billion mark in 2007 and are projected to surge to $4.7 billion by the end of 2008.
These numbers include download fees, but 63% of the 2013 number is projected to come from advertising revenue.
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This just goes further to prove the impact that online video is having on the internet and how it can be monetized extremely effectively.
ReplyDeleteI agree that video is the most engaging form of online media today, and it only looks like it is set to get bigger. It seems though, that the concept of using social networking and video for businesses to increase engagement and enhance communication, both externally and internally, has not really reached its full potential.
Given the fact that social networking sites are one of the most visited and popular sites on the internet, it is surely only logical that big brands and corporations should use this to their advantage and create their own ones? Web 2.0 technologies should be used not only for video solutions but to ultimately bring a website alive, encompassing other features such as blogs, forums, RSS and teams
Hi Mark,
ReplyDeleteI agree that there is huge potential in corporate social networking using video technology. After reading an article on this on ReelSEO I found a really great platform, brandstation, that is offering leading web 2.0 technologies for businesses. Great demo site. http://www.brandstation.tv/