Hybrid Flash Multicasting Article in Flex Developers Journal

An article about Hybrid Flash Multicasting that features MediaPlatform's CTO, Greg Pulier, recently appeared in the Flex Developer's Journal.  Click here to link to the article

Here is the opening paragraph:

Hybrid Flash multicasting is the second and decisive wave of innovation that will enable enterprises to stream video without overtaxing their network infrastructures. It eliminates the usual tradeoffs between video consumption and network investment, regardless of increased video traffic in budget-constrained corporate networks. Hybrid Flash multicasting also solves the cost and complexity challenges of IP multicasting. By combining a new form of multicasting, known as application multicasting, which leverages a peer-assisted model of video sharing with an IP multicast network, a video stream can reach virtually everyone on the network using existing bandwidth and infrastructure. Hybrid multicasting finally unlocks the full potential for video within the enterprise by combining IP and application multicasting to deliver streaming media using the most efficient algorithms within a dynamic self-optimizing topology.

WebCaster and Hybrid Flash Multicasting

MediaPlatform WebCaster and Adobe's Flash Media Enterprise Server 4 with Hybrid Flash Multicasting bring a game changing solution to the challenge of delivering video to the enterprise without requiring a seven figure hardware investment for multicasting.

Up to now, solutions for managing streaming video bandwidth issues required networks of expensive hardware, ranging from Enterprise Content Delivery Networks to WAN Acceleration devices. And all of these solutions dictated Windows Media as your video format. Hybrid Flash Multicasting offers a better way; it works seamlessly with traditional IP multicast networks AND it also provides a Peer Assist multicast solution for the parts of your network that are not IP multicast enabled.

Hybrid Flash Multicasting is an outstanding solution because it:

1) allows corporations to continue leveraging the hardware investments they have made and utilize traditional IP Multicasting with Flash instead of Windows Media.

2) allows corporations to reach bandwidth-challenged locations that are not on the multicast WAN or new locations whose networks are not multicast-enabled with a relatively low cost Peer Assist solution (because it does not require new routers and configuration of switches, etc.).

This solution solves the challenge of allowing video to reach 100% of your desktops without requiring a million dollar investment in a new eCDN. And unlike other peering solutions, there is no proprietary agent that has to be propagated to every desktop. All your employees' computers need is the latest Flash player.

Here is how MediaPlatform fits into the equation:

Our WebCaster software is the only streaming video solution that integrates the multicast-enabled Flash player, as well as leveraging Flash's ability to create a cross platform viewing experience, switch between multiple live and pre-recorded video sources, switch bit rates and codecs on the fly, support mobile devices, support H.264 and VP6 to create higher quality video at lower bandwidths, etc. With our software you can take advantage of Flash to upgrade your streaming communications to a more functional format that will work behind the firewall and to the public internet, will work on any browser and operating system, and can deliver content to mobile devices.