The American Marketing Association produced a webinar about how to use webcasting as part of the global marketing strategy: "The Webinar: An Integral Part of your Marketing Strategy, Not Just a Lead Generator."
In this webinar, my colleague Dan Roche, Vice President of Marketing at TalkPoint, discusses how webinars can fit into a broader web marketing strategy that includes blogs, podcasts, wikis, rss, etc.
You can watch the webcast on demand by clicking on this link: http://www.iian.ibeam.com/events/amaa001/25851/
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